Pandora Adding Video

Pandora is known for streaming audio, but its latest focus is mobile video. Its audience listens to Pandora on mobile devices in massive numbers – more than 75% of its 80 million monthly active users listen on mobile – and pandora believes adding video to the mobile experience will attract new users.

Adding video to Pandora’s mobile offering, Sullivan-Cross explained, “Video allows for a richer experience and interaction with existing customers and with potential customers. It also helps us qualify the conversion before the click. We have more space to communicate our message in a video, which means that users know more about the brand and the product before they even click.”

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