OUR MISSION is to provide our subscribers, visitors and advertisers with the most up to date content regarding the Mobile Electronics industry in a very simple fashion. Advertisments are a great way for readers to find out about companies and their products, but when the ads overtake the content of the website or newsletter, the original premis of the companies foundation is compromised. CEUP is first and foremost an information hub and is dedicated to remaining focused on our foundation. After spending many years in this industry we have taken notice to the changes many age old informative webites have given in to. Complex banner ad algorithims, mixed up rotation schedules, disctractive blinking ads, confusing costs and so on. Subscribers get lost in a sea of distractive blinking advertisments finding it hard to tell which is an ad and which is an article. Advertisers are left trying to figure out where, when and how often their ad will be displayed to determine the real cost. Visitors simply get overwhelmed and move on. This has not gone unnoticed over the years and has paved the way for CEUP. We are here to K.I.S.S. Keep It Super Simple for everyone.